Contest to find the "Marketer Most Likely To Sell The Most Perfume"
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Contest ends October 31, 2014
Contest ends October 31, 2014
Do you have a natural market?
The fastest way to start making money selling perfume is to sell to your natural market -- if you have one. Not everybody does, and what to do about that is a topic for another day, but today let's consider what I call a "natural market."
A natural market is a following you already have, a ready made market for your perfume. The most logical market is existing customers who have bought something from you, especially if they are looking to you for additional products.
Now we are talking about you selling perfume, for the first time, so these existing customers are NOT people who have ever bought a fragrance from you. But perhaps you design clothing or jewelry. Perhaps you already have your own line of cosmetics which is not at all difficult to develop as many private label vendors can help you. (Perfume is a different story.) Fashion, jewelery, and cosmetics buyers are all naturals for "your" perfume if they are already enthusiastic about your brand.
But with a bit of creativity in your presentation you can sell perfume or cologne to other types of customers if they are sold on your brand. Follow the new fragrance launches in trade magazines and you'll quickly notice that all sorts of product categories have spawned perfumes. Think of Hummer, the car, and then Hummer, the fragrance for the car. Nike, a shoe company, has its fragrances, Gap has theirs. A very wide range of consumer goods marketers have launched fragrances. The only real limitation is developing a creative link -- a hook to connect your existing customer franchise with your new perfume.
If you are a musician with fans, giving live performances, why not sell fans "your signature fragrance?" Market it to them when your performance has them enchanted.
And don't forget how stockbrokers and insurance salespeople make their first sales. Their trainers teach them to sell to friends and relatives to begin generating both commissions and leads. Then it's friends of friends, friends of relatives and so on, always asking for referrals from the people they just sold. Sure, it's a slow and difficult way to get going but you learn a lot from face to face selling. And when you've sold enough bottles to have gotten enough feedback and testimonials, you can begin to take your story to retailers.
These are just a few possibilities you might explore.
A natural market is a following you already have, a ready made market for your perfume. The most logical market is existing customers who have bought something from you, especially if they are looking to you for additional products.
Now we are talking about you selling perfume, for the first time, so these existing customers are NOT people who have ever bought a fragrance from you. But perhaps you design clothing or jewelry. Perhaps you already have your own line of cosmetics which is not at all difficult to develop as many private label vendors can help you. (Perfume is a different story.) Fashion, jewelery, and cosmetics buyers are all naturals for "your" perfume if they are already enthusiastic about your brand.
But with a bit of creativity in your presentation you can sell perfume or cologne to other types of customers if they are sold on your brand. Follow the new fragrance launches in trade magazines and you'll quickly notice that all sorts of product categories have spawned perfumes. Think of Hummer, the car, and then Hummer, the fragrance for the car. Nike, a shoe company, has its fragrances, Gap has theirs. A very wide range of consumer goods marketers have launched fragrances. The only real limitation is developing a creative link -- a hook to connect your existing customer franchise with your new perfume.
If you are a musician with fans, giving live performances, why not sell fans "your signature fragrance?" Market it to them when your performance has them enchanted.
And don't forget how stockbrokers and insurance salespeople make their first sales. Their trainers teach them to sell to friends and relatives to begin generating both commissions and leads. Then it's friends of friends, friends of relatives and so on, always asking for referrals from the people they just sold. Sure, it's a slow and difficult way to get going but you learn a lot from face to face selling. And when you've sold enough bottles to have gotten enough feedback and testimonials, you can begin to take your story to retailers.
These are just a few possibilities you might explore.
Don't forget -- you can learn a lot by participating on our "Marketer Most Likely To Sell The Most Perfume" contest. It costs nothing to participate. You have nothing to lose.
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