Contest Update #3

Contest to find the "Marketer Most Likely To Sell The Most Perfume"

Contest Details         Register
Contest ends October 31, 2014

How much perfume must you (think) you can sell to win?

    To be a winner in the "Marketer Most Likely To Sell The Most Perfume Contest" you have to demonstrate, through a simple marketing plan, a strong probability that you really can sell perfume, as per your marketing plan.

    But how much perfume do I expect you to be able to sell? The number is important for planning purposes as a strategy to sell a few dozen or a few hundred bottles of perfume will be quite a different than a strategy for the sale of tens of thousands.

    The number here is... a few dozen or possibly a few hundred -- possibly even a thousand or more bottles. But, in my original planning for this promotion, I was looking for someone that might be able to sell seventy six (76) bottles for $20 or more each.

    For me, after giving the marketer six bottles free and then having them sell seventy bottles -- which I would sell to them at $10 each -- I would come out with a small but comfortable profit. You could think of this as a small deal.

    But -- thinking bigger -- if a number of people went out and started selling one of my fragrances (each with their own name and artwork on it), my "small" deal would become a bigger deal. And if one out of ten marketers started to really make sales, all would to go nicely for both of us.

    I have seen too many people try to sell perfume with unrealistic plans and, in the process, spend money to produce more bottles of perfume than they would ever be able to sell. When a deal is successful it's easy to gear up production. But when you sell five hundred bottles, which could be very profitable for you, and have paid to produce 10,000 bottles, you now have a big loss where you should have reaped a profit.

    So the marketing plan I'm looking for in this contest is for a realistic program that really can sell those first seventy six bottles. And if you really can sell more, that's great. But my focus will be on your strategy for selling those first dozen, or hundred, or perhaps thousand bottles.

    You can see the bottles for yourself in this YouTube video.

    For contest updates, follow this blog -- or follow me on Twitter.

    Contest ends October 31, 2014.

    Contest details here.