Tuesday, July 8, 2014

Contest Update #2


Contest to find "The Marketer Most Likely To Sell The Most Perfume"
Contest ends October 31, 2014

The Prize

    The prize for the winner of this contest is six bottles of a perfume I have created but with the winner's chosen name and brand on the bottles. There can be more than one winner (I'm hoping there will be!) and all winners will receive the same prize -- six bottles of perfume with their chosen name and artwork on them.

    The purpose of the contest is, for me, to find people who can sell perfume -- my perfume but under their name. Even if you would prefer to sell your own perfume this contest can be good experience for you. It costs nothing to enter and you have nothing to lose.

    But today let's talk about the prize and, in particular, what it might sell for and what additional bottles will cost you, should you enter and win.

    The bottle I'll be using holds one fluid ounce of perfume -- that's about 29 ml.

    The bottle itself is "sprinkler neck" meaning that fragrance is splashed rather than sprayed. The bottle was produced in Italy by Baralan, a leading Italian producer of glassware for the fragrance and cosmetics industry.

    No box accompanies the bottle. The reason for this is economic. The produce a box -- for six bottles -- would involve printing more than 1,000 custom boxes at a cost of around $1 or more each. If you win and you want a box, I can guide you to a packaging company that can produce it for you if you're willing to pay the price.

    As to pricing, I suggest a retail price of not less than $20 but possibly going up to $35 or more, depending on the effectiveness of your sales presentation.

    The fragrance itself can easily support a price of $35 or more. But my price to the contest winner after the first six bottles have been sold or committed will not exceed $10 plus shipping. In short, if you can get more than $20 for a bottle, that "extra" money will be yours, not mine.

    (A historical note -- I originally purchased these bottles for another promotion in which we sold more than 1,000 bottles at $26.95 each.)

    You can see the bottles for yourself in this YouTube video.

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