The no-brainer way to sell perfume

    Perhaps the first time you do it is the easiest.

    Perhaps I once got lucky, then got hooked.

    There is an easy and obvious way to sell perfume profitably. It doesn't take much imagination. It doesn't take much money. It doesn't take good taste or a great nose. It is simply a matter of being practical.

    The obvious, no-brainer way to sell perfume profitably ... is to sell your new perfume to your existing customers.

    If you think about it a bit you will realize that this is exactly what most successful companies are doing. And this is exactly the strategy that is expanding the distribution of perfume. Companies are realizing that, in many cases, they can sell perfume to their customers, even when their business has nothing to do with perfume.

    To make this work, you have to have customers -- people who have bought or are continuing to buy SOMETHING that you sell.

    This leaves a lot of would-be perfume promoters out in the cold. They don't have customers. Nobody to sell to.

    But is also brings in a lot of people and companies that DO have customers but have never thought of selling them a perfume.

    When you see a Bruce Willis movie ("Die Hard," etc.) would you think this is a guy who can sell perfume? But he's already on his THIRD perfume, thanks to the success of his first two, and thanks to his customers -- the viewers of his films.

    2013 saw the launch of 1,432 fragrances by RECOGNIZED perfume marketers. This number fails to take account of fragrances launched under the radar by companies such as my own.

    Not every customer group is ripe for a perfume, but a surprising number are. If you want to sell perfume, the obvious starting point is your own customers. If you want to sell perfume and you DON'T HAVE customers, find someone who does and team up with them. There are lots of opportunities out there!